Sports Lab quiere mostrar su anuncio a los compradores que usan términos de búsqueda estrechamente relacionados con sus productos. ¿Qué tipos de coincidencia de anuncios patrocinados le ayudaría a lograr esto?

Close match (coincidencia cercana) is the correct answer because it targets shoppers using search terms that are closely related to your products, including plurals, variations, and synonyms. This ensures your ads appear for highly relevant searches, maximizing the likelihood of conversions. "Add-ons" (complementos) refers to additional features or products, not a matching strategy. "Far match" (coincidencia lejana) is not a standard or effective matching type for targeting closely related terms; it would likely lead to irrelevant impressions. "Substitution" (sustitución) involves replacing one item with another, which is unrelated to keyword matching for ad targeting.