Supongamos que quieres saber cómo funcionan en conjunto varios anuncios en la ruta de conversión, por lo que decides analizar el informe Rutas de atribución (Attribution Paths). ¿En qué sección de la propiedad Google Analytics 4 puedes encontrar este informe?

The Attribution Paths report, which shows how different ads contribute to conversions, is found under the "Advertising" section in Google Analytics 4. This section is specifically designed to provide insights into the performance of your advertising efforts and the customer journey across various touchpoints. "Reports" contains standard pre-built reports, but not this specific attribution model. "Administration" is for managing property settings, not for viewing performance data. "Explore" is for creating custom reports and advanced analysis, but the Attribution Paths report is a standard report located in the Advertising section.