Talkbotics lleva más de un año haciendo publicidad en Amazon. Notó que el desempeño de la campaña ha disminuido ligeramente, y quiere saber qué palabras clave no están funcionando bien. ¿Qué reporte descargable debería usar?

The Targeting Report is the correct choice because it provides detailed performance metrics for each keyword, ASIN, or category target used in your campaigns. This allows Talkbotics to identify specific keywords that are underperforming and adjust their strategy accordingly. The Search Term Report shows what customers searched for, but not the performance of the campaign's keywords. The Advertised Product Report shows performance by product, not by keyword. The Placement Report details where ads appeared, and the Performance Over Time Report shows overall trends, neither of which directly identifies underperforming keywords.