Talkbotics tuvo una campaña para sus accesorios de teléfono y descubrió que no utilizaba todo el gasto. ¿Cuál de los siguientes es el enfoque recomendado para optimizar la campaña?

When a campaign isn't fully utilizing its budget, it indicates an opportunity to increase its reach and competitiveness. Increasing bids on high-performing keywords directly addresses this by making your ads more likely to show for searches that are already proven to convert, thereby spending more of the budget effectively. Adding more ASINs (Amazon Standard Identification Numbers) to the campaign expands the product catalog being advertised, which naturally increases the potential for impressions and clicks, utilizing more budget. Similarly, adding more keywords broadens the range of search queries your ads can appear for, leading to greater visibility and budget consumption. Therefore, all these actions collectively contribute to optimizing the campaign to spend its full budget effectively and improve performance.