TechHut solo vende accesorios para computadoras. Notaron que han estado pagando por clics cuando los clientes buscan “accesorios para computadoras de Apple”. ¿Qué tipo de coincidencia por palabras clave tiene que usar TechHut para garantizar que los anuncios no se muestren a los clientes que buscan accesorios de Apple?

A negative phrase match keyword, like "Apple" as a negative phrase match, prevents ads from showing for searches containing that exact phrase, even with additional words. This is the most effective way for TechHut to avoid displaying ads for "accesorios para computadoras de Apple" while still appearing for general computer accessory searches. Exact match, phrase match, and broad match are all positive keyword types that would allow the ad to show for searches including "Apple" if the main keyword also matched, which is the opposite of TechHut's goal.