Two different users viewed and clicked on the same ad on the same day. One of the users bought the product 1 week later, while the other user bought it 6 weeks later. How many sales will the platform attribute to said ad after those clicks?

Mercado Ads attributes a sale to an ad if the purchase occurs within a 30-day attribution window after the last click. In this scenario, the first user bought the product 1 week (7 days) after clicking the ad, which falls within the 30-day window. Therefore, this sale is attributed to the ad. The second user bought the product 6 weeks (42 days) after clicking the ad. This purchase falls outside the 30-day attribution window, so it will not be attributed to the ad. Thus, only one sale is attributed to the ad.