Un anunciante está ejecutando una campaña de anuncios de video Sponsored Display para vender zapatillas para correr. ¿Cuál es un ejemplo de una mejor práctica que deben seguir al crear un anuncio de video?

The correct answer is "Crear un video breve de 10 segundos con un título y un logotipo de marca" (Create a short 10-second video with a title and brand logo). Short, concise videos (under 15 seconds) perform best for Sponsored Display video ads because viewers often watch on mobile devices and have limited attention spans. Including a title and brand logo ensures immediate brand recognition and context, even if the viewer doesn't watch the entire video. "Crear un video detallado de 30 segundos" (Create a detailed 30-second video) is less effective because longer videos have higher abandonment rates. "No incluir subtítulos en el video" (Do not include subtitles in the video) is incorrect because many viewers watch videos with the sound off, making subtitles crucial for conveying the message.