Un anunciante está utilizando palabras clave para llegar a las audiencias que compran sus productos en Amazon. ¿Qué producto de video de anuncios patrocinados respalda su estrategia de segmentación por palabras clave?

Sponsored Brands video ads support keyword targeting, allowing advertisers to reach audiences actively searching for specific products or categories on Amazon. This aligns with the advertiser's strategy of using keywords to connect with shoppers. Sponsored Display video ads primarily use audience-based targeting (e.g., views, purchases, interests) rather than keyword targeting for video campaigns. Sponsored TV is a broader streaming TV advertising solution and does not directly offer keyword targeting within the Amazon search environment.