Un anunciante puso en marcha una campaña de Sponsored Products para ropa infantil. ¿Cómo puede el anunciante optimizar el presupuesto de la campaña?

Reviewing the campaign every two weeks allows the advertiser to make timely adjustments based on performance data. This frequent monitoring helps identify underperforming keywords or products, reallocate budget to high-performing areas, and pause ineffective ads before significant budget is wasted. Waiting a month might delay crucial optimizations, leading to missed opportunities or prolonged spending on inefficient strategies. Not reallocating the budget at all would prevent any optimization, as budget adjustments are a core component of improving campaign efficiency and ROI.