Un anunciante que vende productos en la tienda Amazon implementa la etiqueta de Amazon Ad (AAT) en su sitio web externo. ¿Cuál es el beneficio principal de esta estrategia?

The Amazon Ad Tag (AAT) is a pixel that, when implemented on an advertiser's external website, allows Amazon DSP to collect data on user behavior. This data is then used to create custom audiences based on actions like page views, product views, or purchases on the external site. These custom audiences can then be targeted with relevant ads in Amazon DSP campaigns, improving campaign effectiveness by reaching users who have already shown interest in the advertiser's products or services. Optimizing product prices on Amazon based on external website traffic is not a function of AAT; pricing is typically managed within Amazon Seller Central or Vendor Central. Allowing customers to buy products directly from an external website is also not a function of AAT; AAT is for data collection and audience building, not for facilitating direct transactions.