Un anunciante que vende productos en su propio sitio web, pero no en Amazon, quiere usar Amazon DSP para mejorar su estrategia publicitaria. ¿Cuál de las siguientes opciones es el uso MÁS apropiado de la etiqueta de Amazon Ad (AAT) para este anunciante?

The Amazon Ad Tag (AAT) is essential for advertisers selling on their own websites, not Amazon. It allows them to track conversions (e.g., purchases, sign-ups) that occur on their site, providing crucial data for campaign optimization. This data also enables the creation of custom remarketing audiences, targeting users who have previously interacted with their website, which is highly effective for driving repeat engagement and sales. Creating audiences for Amazon product listings is irrelevant as the advertiser doesn't sell on Amazon. Directly increasing sales on the Amazon store is also not applicable for the same reason.