Un anunciante quiere agregar un video a su campaña de Sponsored Brands para mostrar sus productos recién lanzados. ¿Cuál es un ejemplo de una práctica recomendada que debe seguir al crear un anuncio de video?

Creating a video of 15 to 20 seconds is a best practice for Sponsored Brands video ads because it aligns with typical consumer attention spans online. Shorter videos are more likely to be watched completely, effectively conveying the product's value proposition without losing the viewer's interest. Presenting the product at the beginning or within the first few seconds is crucial to immediately capture attention and communicate what is being advertised, rather than waiting until the end. A 40-second video is generally too long for this ad format, risking viewer drop-off before the key message is delivered.