Un anunciante quiere capturar la demanda existente de su marca al llegar a compradores que ya están considerando la marca. ¿Qué etapa del proceso de compra del cliente debe segmentar?

The "Purchase" stage is correct because it focuses on capturing existing demand from buyers who are already considering the brand. At this stage, the customer is close to making a buying decision, and the goal is to convert that consideration into a sale. Advertising efforts here are often direct and aim to facilitate the final transaction. "Awareness" targets customers who are not yet familiar with the brand, while "Loyalty" targets repeat customers after a purchase has been made. Neither of these stages aligns with the goal of reaching buyers already considering the brand to drive a sale.