Un anunciante quiere crear nueva demanda a corto plazo para su marca en Amazon.com. ¿Qué etapa del proceso de compra del cliente debe segmentar?

To create new, short-term demand, an advertiser should target the "Consideration" stage. At this stage, customers are aware of a need or interest and are actively researching potential solutions, making them receptive to new brands or products. This is an opportune moment to introduce a brand and influence their decision-making. Targeting "Purchase" is too late for creating new demand, as customers are already decided. "Loyalty" focuses on retaining existing customers, not acquiring new ones or generating new demand.