Un anunciante quiere excluir a los clientes existentes de su campaña para nuevos clientes de la marca. ¿Qué solución de audiencia permite hacer esto de manera más efectiva?

Advertiser audiences (also known as custom audiences or hashed audiences) are the most effective solution because they allow advertisers to upload their own customer data, such as email addresses or customer IDs. This enables precise exclusion of existing customers from new customer campaigns. Lookalike audiences are used to find new customers who resemble existing ones, not to exclude them. ASIN remarketing audiences target users who have viewed specific product pages on Amazon, which is not suitable for excluding all existing customers across various products or services.