Un anunciante quiere expandir su alcance utilizando audiencias que no dependen de cookies. ¿Cuál de las siguientes opciones debería elegir que mejor cumpla con estos requisitos?

Lookalike audiences are the best choice because they are built by identifying users with similar characteristics and behaviors to an existing seed audience, without directly relying on third-party cookies for their creation. This allows advertisers to expand their reach to new, relevant users in a privacy-centric way. Advertiser audiences (first-party data) are valuable but don't inherently expand reach beyond known customers. Third-party audiences, while offering broad reach, often depend heavily on third-party cookies for their segmentation and targeting, which the advertiser wants to avoid.