Un anunciante quiere generar nueva demanda a largo plazo para su marca. ¿Qué etapa del proceso de compra del cliente debe segmentar?

To generate new long-term demand for a brand, an advertiser should target the Recognition stage of the customer journey. This stage focuses on building brand awareness among potential customers who may not yet know about the product or service. By introducing the brand early, advertisers can cultivate a lasting relationship and influence future purchasing decisions. Targeting Consideration would be for customers already aware of the brand and evaluating options, which is too late for generating new long-term demand from an unknown audience. Compra (Purchase) targets customers ready to buy, which is also too late for initial brand introduction and long-term demand generation.