Un anunciante quiere mejorar los creativos de video para sus anuncios de Sponsored TV. ¿Cuál es un ejemplo de una práctica recomendada a seguir al crear un anuncio de video?

Showing the brand logo throughout the video is a best practice for Sponsored TV ads because it reinforces brand recognition and recall, especially given that viewers may tune in or out at different points. This consistent branding helps associate the product with the brand effectively. A 2-minute video is generally too long for Sponsored TV, which typically favors shorter, impactful content to maintain viewer engagement. Placing a call-to-action button at the very beginning of the video can be premature; viewers often need to understand the product or offer before being prompted to act. A call to action is usually more effective later in the ad, after the value proposition has been established.