Un comprador interactúa con anuncios de dos campañas diferentes de la misma marca. Primero, hace clic en un anuncio que promociona las cámaras sin espejo de la marca, y después, hace clic en un anuncio que promociona los estuches para cámaras de la marca. El comprador termina comprando la cámara sin espejo de la marca. ¿A qué campaña se le asignará la conversión?

The conversion will be attributed to the mirrorless camera campaign because Amazon DSP's default attribution model is "last touch." This means that the campaign associated with the final click before a conversion receives credit for that conversion. In this scenario, the user's last click was on the mirrorless camera ad, and they subsequently purchased a mirrorless camera. Therefore, that campaign is credited. The camera case campaign would not receive attribution because it was not the last touchpoint before the purchase. No attribution would be incorrect because a purchase did occur, and a campaign directly contributed to it.