Un fabricante automotriz quiere impulsar el reconocimiento de su nuevo SUV de gran tamaño, y quiere llegar a una audiencia que probablemente estará más interesada en comprar un coche de tamaño familiar. ¿Cuál de las siguientes opciones deben elegir al crear la audiencia de su campaña?

The correct option is to use demographic audiences to reach buyers with children. This directly aligns with the goal of targeting families likely interested in a large SUV. Demographic targeting allows the advertiser to specify attributes like parental status, ensuring the campaign reaches the most relevant segment. Using overlapping audiences to reach car buyers is less precise for this specific goal. While it targets car buyers, it doesn't narrow down to the "family car" segment as effectively as demographic targeting. Using lookalike audiences to mimic previous car buyers is also less effective because it relies on past behavior rather than current family needs, and previous car buyers might not necessarily be looking for a large family SUV.