Un marketer busca maximizar el valor de su inversión en Retail Media. ¿Cuál de las siguientes métricas refleja una visión estratégica de este canal como un verdadero Media Player y no solo como una "caja de conversión"?

The correct answer is "La medición del impacto en branding, la captación de nuevos clientes y el engagement a lo largo de todo el funnel de marketing" because it represents a strategic view of Retail Media as a true media player, not just a conversion engine. This approach acknowledges that Retail Media can build brand awareness, foster customer loyalty, and drive engagement across the entire customer journey, leveraging first-party data for a holistic understanding of value. Focusing solely on CPC or immediate ROAS limits the perspective to direct response, missing the broader impact on brand building and long-term customer relationships. Similarly, impressions in the last 24 hours are a tactical metric, not a strategic one for overall channel value.