Una campaña con segmentación automática suele tener…

An automated targeting campaign on Mercado Ads typically has a wider reach but a lower Return on Ad Spend (ROAS). This is because the algorithm prioritizes broad visibility, displaying ads across a wide range of queries and placements it deems relevant. While this maximizes brand exposure and facilitates discovery by new users, the lack of manual filtering for specific keywords can attract less qualified traffic compared to a custom-targeted campaign. This broader reach, while beneficial for brand awareness, tends to dilute the efficiency of the ROAS in exchange for extensive coverage within the platform's ecosystem. The other options are incorrect because automated targeting aims for broad reach, not reduced reach or increased precision at the expense of scale, and while visibility may be high, a lower ROAS is a common trade-off.