Una campaña está viendo un aumento en los clics de anuncios pero pocas conversiones. ¿Cómo interpretas esta información?

An increase in ad clicks without a corresponding rise in conversions suggests that while ads are attracting attention, they are not reaching the right audience or fulfilling their intent. This often points to irrelevant keywords, meaning the terms used to trigger the ads are not closely aligned with what customers are actually looking to buy. Consequently, users click the ad, but upon landing, find the product isn't what they expected, leading to no purchase. If keywords weren't using match types, or weren't added in a timely manner, the issue would likely be fewer clicks overall, not clicks without conversions.