Una campaña tiene un aumento en los clics de anuncios, pero pocas conversiones. ¿Qué podría estar causando esto?

If a campaign sees an increase in ad clicks but few conversions, it strongly suggests that the keywords are not relevant. Irrelevant keywords attract clicks from shoppers who are not genuinely interested in the product, leading to a high click-through rate but a low conversion rate. The clicks are essentially wasted, as they don't result in sales. "Keywords use match types" is incorrect because match types (broad, phrase, exact) are designed to control relevance, not inherently cause a lack of conversions. While incorrect match type usage can contribute, the core issue is relevance. "Keywords were recently added" is also incorrect; newly added keywords don't automatically lead to poor conversions. They might need optimization, but their newness isn't the direct cause of the conversion problem.