Una de tus estrategias tiene un bajo desempeño y una entrega baja. ¿Cómo debes ajustar el presupuesto a fin de optimizar tu campaña para que tenga un mejor nivel de desempeño y entrega?

When a strategy has low performance and low delivery, it indicates that the campaign isn't spending its budget effectively or reaching its potential audience. Decreasing bids or frequency caps is the correct approach because it makes your ads more competitive for the available impressions. Lowering bids can help your ads enter more auctions and win impressions at a lower cost, thereby increasing delivery. Similarly, reducing frequency caps can allow your ads to be shown to a broader unique audience, improving delivery without overspending on a limited group. Increasing bids would likely lead to even lower delivery if the current bids are already too high or inefficient, as it would spend the budget faster on fewer, more expensive impressions. Adding additional supply sources is not a direct budget adjustment but rather a targeting or platform configuration change.