Una estadística recomendada para medir los objetivos de lealtad es:

Repeat purchases are a direct indicator of customer loyalty. When customers repeatedly choose a brand, it demonstrates satisfaction and a preference that goes beyond a single transaction. "Add to cart" is an engagement metric, not a loyalty metric, as it doesn't confirm a completed purchase or ongoing relationship. "Video completions" measure content consumption and engagement with marketing materials, but do not directly reflect purchasing behavior or brand loyalty.