Una estrategia para llevar a los compradores adecuados a tu Store o sitio web corresponde a la etapa de conversión del proceso de compra del cliente.

This statement is false because driving the right shoppers to your Store or website is primarily a strategy for the consideration stage, not the conversion stage. In the consideration stage, the goal is to attract interested customers and encourage them to learn more about your brand and products. Strategies like targeted advertising, SEO, and engaging content aim to bring potential buyers to your digital storefront. The conversion stage, conversely, focuses on turning those visitors into actual purchasers, often through clear calls to action, streamlined checkout processes, and compelling offers once they are already on your site.