Una marca de consumo masivo quiere aumentar la vi sibi li dad de un nuevo producto. ¿Qué solución de publicidad de Mercado Ads sería la más adecuada para su campaña?

Brand Ads are the most suitable solution for a consumer goods brand launching a new product and aiming to maximize visibility. Brand Ads offer high visual impact and brand recognition through prominent placements, such as the top banner of search results. This format is ideal for discovery, allowing the brand to tell a visual story and associate the new product directly with its identity and relevant categories. While Product Ads focus on direct conversion, and Display Ads offer broader reach off-platform, Brand Ads specifically target in-platform visibility and brand building at a crucial discovery stage. Search Ads are more focused on capturing existing demand rather than generating initial awareness for a new product.