Una persona usuaria que fue impactada por una campaña de Display Ads y NO HIZO clic en sus anuncios adquiere uno de los productos promo c iona dos. ¿Cuál de las siguientes a firm aci ones es correcta?

The correct answer is that the conversion is attributed to the last impression of an ad seen within 14 days prior to the product purchase. This reflects Mercado Ads' view-through attribution model for Display campaigns. This model acknowledges that even without a direct click, an ad impression can influence a purchase decision. By attributing the conversion to the last impression within a 14-day window, Mercado Ads recognizes the impact of brand recall and visual exposure, providing a more accurate measure of display campaign effectiveness. Incorrect options: Attributing to the last impression without a time limit is too broad. Not attributing to any ad ignores the influence of impressions. A 24-hour window is too short for most view-through conversions. Attributing to the first impression doesn't account for subsequent ad exposure that might have reinforced the message.