Una revisión de tu campaña de Sponsored Display muestra niveles bajos de tasas de clics (CTR) y pedidos de clientes nuevos de la marca. ¿Cuál de las siguientes estrategias podría ayudar a optimizar los objetivos de tu campaña para impulsar el desempeño?

To improve low CTR and new-to-brand orders, utilizing dynamic segments and suggested bids is the most effective strategy. Dynamic segments automatically adjust targeting based on real-time shopping signals, reaching relevant audiences more efficiently. Suggested bids, informed by Amazon's data, help optimize for conversions and new customers by placing competitive bids where they are most likely to yield results. Remarketing to purchasers (remarketing de compras) targets existing customers, which would not help with new-to-brand orders. Lifestyle audiences (audiencias de estilo de vida) are broad and may not be specific enough to drive significant improvements in CTR or new-to-brand metrics compared to dynamic, behavior-driven targeting.