Una tienda de música quiere conocer el porcentaje de clientes habituales para realizar una campaña personalizada. ¿Cuál insight sería más útil revisar para crear una estrategia?

Insights de frecuencia de compra (Purchase Frequency Insights) are most useful because they directly reveal how often customers return to make purchases. This metric is crucial for identifying repeat customers and understanding their buying patterns, which is exactly what the music store needs to create a personalized campaign targeting habitual clients. Demographics (Insights demográficos) provide information about customer characteristics like age or location, which can be useful for segmentation but don't directly indicate repeat behavior. Time-based insights (Insights de tiempo) might show when purchases occur, but not necessarily how often individual customers return.