Ursus está interesado en expandir el alcance de sus anuncios más allá de Amazon O&O. ¿Qué fuente de suministro recomendarías que considere?

To expand ad reach beyond Amazon's owned and operated (O&O) properties, Ursus should consider Supply-Side Platforms (SSPs) and exchange inventory, as well as Amazon Publisher Direct (APD). SSPs and ad exchanges provide access to a vast network of third-party websites and apps, significantly broadening audience reach. Amazon Publisher Direct (APD) offers direct access to premium publisher inventory, often with better transparency and control, complementing the broader reach of exchanges. Simply using "SSP and exchange inventory" is incomplete because APD is also a viable and often beneficial option for expanding reach. Conversely, relying solely on "Amazon Publisher Direct (APD)" would limit the overall expansion potential compared to including broader exchange inventory.