¿Verdadero o falso? Amazon recomienda el uso de CTA para ayudar a mejorar el desempeño de tu anuncio, pero los CTA no son necesarias.

True. Amazon recommends using Calls to Action (CTAs) in your ad creatives because they can significantly improve ad performance by guiding customers on what to do next (e.g., "Shop now," "Learn more"). However, CTAs are not strictly mandatory for an ad to run. While an ad without a CTA might still display, it generally performs less effectively as it lacks clear direction for the viewer, potentially leading to lower click-through rates and conversions. Therefore, while highly recommended for optimal results, they are not a required element.