Verdadero o falso. Estás configurando tu campaña de video de Sponsored Brands y deseas optimizar el alcance y aumentar la visibilidad. Puedes utilizar tanto la segmentación por palabras clave como por productos para hacerlo.

True. Sponsored Brands video campaigns allow you to use both keyword and product targeting to optimize reach and increase visibility. Keyword targeting helps you reach shoppers actively searching for specific terms related to your product, while product targeting lets you reach shoppers browsing specific products or categories on Amazon. Combining these targeting methods broadens your audience and increases the likelihood of your video ad being seen by relevant shoppers, thereby enhancing reach and visibility.