Verdadero o falso. No puedes medir el alcance incremental de tu campaña publicitaria de Streaming TV.

False. You can indeed measure the incremental reach of your Streaming TV ad campaigns. Amazon DSP provides tools and metrics to assess how many unique viewers were reached by your Streaming TV ads who would not have been reached by your other campaigns (e.g., linear TV, other digital channels). This is crucial for understanding the true value and effectiveness of your Streaming TV investment, ensuring you're not just reaching the same audience through different avenues. The ability to measure incremental reach helps advertisers optimize their media mix and allocate budgets more efficiently to maximize overall audience engagement.