Verdadero o falso. Puedes usar audiencias de Amazon y las opciones de segmentación por palabras clave o producto para comprender mejor las características de las audiencias y acceder a insights de compras de primera mano.

True. Amazon Video Ads allow advertisers to leverage Amazon's robust first-party data. By combining Amazon audiences with keyword or product targeting, advertisers gain deeper insights into consumer behavior and purchasing patterns. This synergy helps understand who is engaging with ads, what products they are interested in, and their buying habits, leading to more effective campaign optimization and a better understanding of the target demographic. This is a core advantage of advertising on Amazon's platform.