What are competitive metrics?
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Respuesta correcta: These are 3 proportional indicators that add up to 100% and measure the percentage of impressions that your campaigns are gaining or losing in order to improve their performance based on them..
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Competitive metrics in Mercado Ads are three proportional indicators that sum to 100%. They measure the percentage of impressions your campaigns are either gaining or losing. Understanding these metrics helps you identify opportunities to improve campaign performance by adjusting bids, budgets, or ad relevance to capture a larger share of available impressions. The other options are incorrect because competitive metrics specifically relate to impression share and competitive standing, not solely sales volume or click-through rates, although these can be influenced by competitive performance.
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