What is Product Ads’s conversion attribution window, that is, how long do you have to make the purchase after clicking on Product Ads?

The correct answer is a 30-day period because Mercado Ads, like many advertising platforms, uses a 30-day click-through attribution window. This means that if a user clicks on your Product Ad and then makes a purchase of that product within 30 days, the sale will be attributed to your ad campaign. This extended window allows for consideration of typical consumer buying cycles, especially for items that might require more deliberation. A 7-day period is too short for many product categories and would underreport ad effectiveness. The average time between the first click and sale is a metric, not the defined attribution window itself.