What is Product Ads’s primary value proposition?

Product Ads' primary value proposition is to increase sales for sellers. By prominently displaying products to relevant buyers within the Mercado Ads ecosystem, Product Ads directly drives conversions and revenue. While brand awareness can be a secondary benefit, and a good reputation is generally helpful, the core function and measurable success metric of Product Ads is the direct impact on sales volume. It's a performance-driven advertising solution designed for immediate sales growth.