What should you take into account so that your ads generate impressions, that is, that they appear in search results or in product pages?

All listed factors are crucial for ad impressions. An active campaign ensures your ads are eligible to run. A sufficient daily budget is necessary for your ads to compete and display when searches occur. A yellow reputation or higher indicates a good seller standing, which Mercado Ads considers for ad visibility. Finally, high listing quality (e.g., good images, detailed descriptions, relevant categories) improves your ad's relevance and likelihood of appearing in search results and on product pages. Neglecting any of these can lead to your ads not generating impressions.