What would you recommend to a seller whose goal is to maximize the chances of exposure of a new product, even if that poses a risk to their profitability levels?

A visibility strategy prioritizes maximizing impressions and reach, which is ideal for a new product aiming for maximum exposure, even if it means a higher ad spend relative to immediate profit. This approach helps introduce the product to a broad audience and build initial awareness. A growth strategy also aims for expansion but typically balances exposure with efficiency, which might not be aggressive enough for a brand-new product needing immediate, widespread recognition. A profitability strategy, by definition, focuses on optimizing return on ad spend (ROAS) and profit margins, which would limit exposure for a new product that hasn't yet established its market position or conversion rates.