Which of the following practices would be advisable during a special date, such as Mother's Day?

Increasing the budget in advance for a special date like Mother's Day is crucial because these periods see a significant surge in user traffic and purchase intent. By proactively increasing your budget, your ads have a better chance of being displayed to this larger, more engaged audience, maximizing your visibility and potential sales. Waiting until the day before or making minimal changes (like a 5% increase) might be too late to capture the full benefit of the increased demand, as competitors will also be vying for impressions. Keeping campaigns active without alterations means you'll likely miss out on the opportunity to scale during peak demand, as your budget may deplete quickly, causing your ads to stop showing.