Zoya está analizando su campaña reciente y observa que ciertas fuentes de suministro están funcionando mejor que otras en las estadísticas clave. ¿Cuál sería la mejor manera de optimizar su campaña?

Eliminating underperforming supply sources or sites is the most effective optimization strategy. By removing inventory that isn't meeting key performance indicators (KPIs), Zoya can reallocate budget to better-performing sources, improving overall campaign efficiency and return on ad spend. Increasing bids on low-performing sources would waste budget and exacerbate the problem, as it would direct more spend to inventory that is already not converting effectively. Reducing the number of audiences is a separate optimization lever focused on targeting, not supply quality, and wouldn't directly address the issue of underperforming supply sources.