Here you will find answers to the latest Google Ad Exchange API Basics assessment. Pass the exam easily!
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Which API feature exposes granular data around where in the pipeline bidders are missing the chance to win an ad impression?
- Pre-targeting API
- RTB Breakout API
- Marketplace API
- Creatives API
Which is a benefit of using the data available through the RTB Breakout API?
- Buyers can automate modifications to bidding.
- Buyers can automate modifications to their creatives.
- Buyers can run A/B tests on their creatives.
- Buyers can run A/B tests on their landing pages.
How can buyers test the API request and response using live data?
- Review the Ad Exchange Help Center
- Check Ad Exchange reporting
- Reference the RTB Breakout
- Use the “Try this API” widget
Managing client access to the Marketplace through the Ad Exchange API provides what benefit?
- Buyers can submit client’s creatives to the Marketplace.
- Buyers can manage client invoicing directly in the API.
- Buyers can check their client’s creatives against pre-targeting.
- Buyers can see the status of their client’s negotiations.
Bulk submission of creatives is a benefit of which API feature?
- Pre-targeting API
- Marketplace API
- RTB Breakout API
- Creatives API
What method is used to verify that an API call is allowed to access a specific Ad Exchange account?
- Reporting data is used to ensure that the correct data is received.
- Encrypted calls are used to exchange data between accounts.
- DoubleClick support enables the Ad Exchange account for API access.
- Authorization tokens are passed between the client and the API.
How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?
- It’s easy to retrieve a list of active creatives.
- It’s easy to run checks on creative approval status.
- It’s easy to bulk submit creatives.
- It’s easy to assign creatives to pre-targeting.
You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?
- RTB Breakout API
- Marketplace API
- Creatives API
- Pre-targeting API
Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?
- Creatives API
- Marketplace API
- RTB Breakout API
- Billing API
Which is a benefit for buyers using the Ad Exchange Creatives API?
- Bulk submission of creatives
- Easy assignment of creatives for pre-targeting
- Creative testing
- Automatically generated reports