Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
- - A brand decides to use email marketing as part of its digital marketing strategy. What will email marketing help this business do? Select all that apply.
- - A brand wants to build and maintain relationships with new and existing customers. To do that, they send emails with relevant, helpful content to a list of existing subscribers. What is this strategy called?
- - A business owner wants to find new consumers for their clothing store. They plan to use social media to turn them into customers. What is this practice known as?
- - A business wants to drive searchers to the contact page instead of the home page. Which benefit of search engine marketing addresses this need?
- - A business wants to send customers personalized emails at different stages of the marketing funnel. Which of the following is an example of an email they would send during the conversion stage?
- - A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don't want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?
- - A company that makes a software product wants to grow their customer base. Which of the following is a specific marketing goal for this company?
- - A customer has recently purchased a new summer dress from a clothing store. The clothing store would like to segment its email lists to address recent customers like this more effectively. What is an example of a follow-up email to the customer?
- - A digital marketer aims to increase a website’s visibility by optimizing the images for speed. What should they remember when uploading these images to the website?
- - A digital marketer collects data from social media platforms to analyze a campaign's performance. What is typically the next step after they collect and analyze this data?
- - A digital marketer creates content for a company’s social media accounts. What does social media marketing enable the marketer to do with the content?
- - A digital marketer identifies when a target audience is active online and what time zone they are in. What does this information enable them to do?
- - A digital marketer includes earned media in their social media marketing strategy. Where can they gain earned media from?
- - A digital marketer interacts with users online to improve their experiences with a brand. They track conversations and trends related to the brand. What process are they using to determine what users think about the brand?