Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - ________ is for folks who need to create basic, out-of-the-box reporting.
- - ________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
- - _________ workflows will operate once a contact meets the enrollment triggers of that workflow.
- - ___________ characters is the average character length that will appear on a mobile device for your email.
- - _______________ is the software that exists with the goal of automating your marketing actions.
- - “Real-time marketing” refers to:
- - 80% of Sponsored Content engagement comes from mobile devices.
- - 95% of buyers are out of market at any given time.
- - A ____________ status code indicates a temporary redirect.
- - A bike repair shop customer wants to make it easier for their repair technicians to alert customers when a job has been completed. Their repair technicians are busy and don’t have time to send individual messages to their customers. Which of the following is the fastest, easiest potential solution you could offer?
- - A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
- - A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?
- - A brand decides to use email marketing as part of its digital marketing strategy. What will email marketing help this business do? Select all that apply.
- - A brand wants to build and maintain relationships with new and existing customers. To do that, they send emails with relevant, helpful content to a list of existing subscribers. What is this strategy called?
- - A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?