A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?

Strong organic performance shows the content has value, but weak social traffic suggests the social posts are not guiding users toward the website. A clear call-to-action (CTA) gives the audience a specific next step after engaging with the post. Aligning social copy with SEO intent helps the content match what the audience is already trying to learn or solve. HubSpot’s social tool supports publishing and analyzing posts so traffic-driving content can be improved based on performance data.