A beauty advertiser is planning a new product launch. It wants to reach as many people on Pinterest as possible for its budget, and wants people on Pinterest to navigate to its website to learn more. Which strategy should the advertiser use?

The advertiser wants to reach as many people as possible (Awareness) and drive traffic to its website (Consideration). The "Awareness and consideration" strategy directly aligns with these goals. Awareness campaigns maximize reach, while consideration campaigns, such as traffic campaigns, are designed to drive clicks to a website. "Video view and awareness" is incorrect because while it includes awareness, the primary consideration objective is video views, not website traffic. "Consideration and conversion" is incorrect because while it includes consideration, it misses the explicit goal of maximizing reach (awareness). "Awareness only" is incorrect because it addresses only one part of the advertiser's objective and does not include driving traffic to the website.