A beauty advertiser wants to run a quiz ad to help people on Pinterest find the correct product for their needs. Which two campaign objectives can the advertiser select?
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Correct answer: Consideration, Sign-ups.
Why this is the answer
The advertiser wants to run a quiz ad to help users find the correct product, which aligns with both Consideration and Sign-ups objectives. Consideration campaigns aim to encourage users to learn more about a product or brand, and a quiz is an effective way to engage users and guide them through product discovery. Sign-ups is also correct because quizzes often require users to provide an email address or other information to receive results or recommendations, thereby generating leads or sign-ups. Direct links is incorrect because it focuses on driving immediate traffic to a website, not on interactive engagement like a quiz. Brand awareness focuses on maximizing reach and impressions, not on interactive product matching. Conversion aims for specific actions like purchases, which is typically a later stage than product discovery via a quiz.
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