A beauty brand operates both a direct-to-customer website and 50 retail store locations. They want to measure the true return on ad spend by tracking conversions that happen outside of Amazon. Which first-party data use case should they implement?

Off-Amazon Measurement uses advertiser-provided conversion signals to evaluate outcomes that occur outside Amazon’s store. Amazon Marketing Cloud can connect those signals with Amazon Ads exposure data in a privacy-safe clean room. This supports return analysis for D2C website purchases and retail-store conversions when the required first-party inputs are available. The use case is focused on measuring media impact across owned sales channels rather than only Amazon-attributed purchases.