A beauty brand wants to engage its customers for its line of skin care products. It plans to use video that provides tailored skin treatment recommendations after viewing the ad. Which combination of ad objective, ad format, and KPI meets the beauty brand's goals?

To meet the beauty brand's specific goal of engaging customers through tailored recommendations, the Quiz ad format is the most appropriate and innovative solution. Interactive Personalization: Quiz ads allow brands to lead users through a short series of questions (e.g., about their skin type or concerns). Based on the user's specific answers, the ad then provides a "tailored" result or product recommendation. This directly fulfills the brand's goal of providing customized treatment advice. Ad Objective (Consideration): Interactive formats like quizzes are natively housed under the Consideration objective. This objective is designed for brands that want users to spend more time with their content and learn more about their products, rather than just seeing an impression (Awareness) or making an immediate purchase (Conversions). Primary KPI (Pin clicks): For a Quiz ad, success is measured by how effectively it drives interaction. Pin clicks represent the user's initial action to engage with the quiz. High click volume indicates that the "hook" of the skin treatment recommendation is successfully pulling users into the personalized experience.